How to Improve your web strategy during the coronavirus pandemic

Jun 25, 2022

2 min read

corona virus

As the reality of the coronavirus epidemic comes into focus, business owners and professionals are realizing that they don’t just have to worry about themselves and their loved ones, but also their organizations. So, while consulting your web design team might not seem like a top priority right now, it’s something you should definitely consider.

In just a couple of weeks, we’ve seen meetings and conferences disappear, cafés and theaters shutter, and individuals look for ways to minimize contact with crowds. All of this means business is going to change for the immediate future. And, it means your website is going to be an even more crucial piece in your sales and marketing puzzle. With that in mind, let’s look at a few ways you might want to adjust your web strategy for the coronavirus pandemic.

1) ENHANCE EMPLOYEE INTRANET FEATURES

If you have a section of your website meant only for employees, this is the time to make use of it. Integrate features like slack chats, file-sharing apps, and remote scheduling tools. It is very crucial that you and your team stay in touch and on top of the details, particularly when employees and family members may become ill or unable to come to the office because of other disruptions.

2) CREATE MORE ONLINE VIDEOS AND PRESENTATIONS

Thousands of businesses that rely on personal demos, live presentations, and trade shows are being put in a tough spot by the sudden move away from travel and personal interactions. One of the best ways to overcome the issue is to upload more online videos and presentations to your website. If that’s not possible, you can at least invest a small amount in better communications and videoconferencing tools

Great Examples of video conferencing tools are Zoom, Skype, Google Hangouts, Cisco Webex Meetings, join.me, UberConference, Microsoft TeamsZoho

3) GATHER UP IMPORTANT PASSWORDS AND DETAILS

In many businesses, there is a single person that knows everything related to the website and technology. However, if that individual becomes ill, or is unreachable because they are caring for a loved one, numerous problems can arise. So start now by making a list of important passwords and details and then storing it in a safe place.

4) USE EMAIL OR TEXT MESSAGES TO STAY IN TOUCH

During Pandemics, your customers, employees, and vendors need to hear from you more often. Use your email newsletter to inform them about any developments, policy changes, or shifts in the business. You can even let them know that you are working as normal. Either way, keep in touch so they can know what to expect from your company as the situation changes.

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